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Important News

Entry posted 11/11/11 by Rob Huddleston
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Important News



A lot has been happening over the last couple of weeks at Adobe, and I wanted to take a moment to share some of the news with you.

First, I have gotten a lot of feedback about our November meeting and our guest speaker, Doug Winnie. I am very glad you all enjoyed his talk so much. Doug is a good friend, and while I was very bummed that I could not make the meeting, I knew you would love it. So, it is with a great deal of sadness that I let you know that Doug was one of the 750 people laid off by Adobe this week. I have no doubt that he will land on his feet, but I know his contributions to Adobe will be missed.

Second, I am sure that a lot of you heard the "news" yesterday about Flash. Unfortunately, as with so much else these days, a lot of organizations and individuals chose to pass off rumor and their own biased opinions as news, rather than reporting facts. So here is the realty: Adobe has announced that, after the next release, they will discontinue development of Flash Player Mobile, the version of Player that currently runs on Android and Blackberry devices. This is no means spells the death of Flash; quite the opposite, in fact. Rather, it is an acknowledgement that the world is changing, and that most people would rather consume rich media content on their mobile devices through native apps, rather than the browser. The simple reality is that very few - if any - organizations were creating mobile-optimized Flash sites. By discontinuing Flash Mobile, Adobe will be able to focus their resources on continuing to push the W3C to make HTML5 live up to its promise, while pushing Flash Player on the desktop even further. On the mobile side, Flash will continue to be one of the best options for creating native mobile apps, thanks to the continuing development of AIR for mobile.

Third: Doug spoke at the meeting about Adobe Creative Cloud. For those unable to attend, Creative Cloud is a new initiative from Adobe that will bring Creative Suite, the new Touch Apps, and more to people in some innovative ways. Most importantly, you will be able to access Creative Cloud next spring for a subscription of about $50/month. That means that you will be able to get the entirety of Creative Suite Master Collection - along with a lot more - for about $600/year, a tiny fraction of the cost of purchasing a traditional license. Best of all, if you continue the subscription, you will automatically receive future upgrades. For those interested in continuing with the traditional model, Creative Suite will still be available in a boxed edition, but here too they have made an important change: beginning with CS6, only those customers who have purchased CS5 and CS5.5 will be eligible for an upgrade. So, if you are still using CS3 or CS4 and were hoping to upgrade to CS6, you will either need to switch to the subscription model or purchase CS5.5 now. The good news here is that Adobe is offering a 20% discount on CS5.5, but only through the end of the year. (That said, the subscription model really makes sense in a lot of ways; I suspect that very few people outside of large corporate organizations will opt to get CS through the traditional "boxed" model.)

If you have any questions about these issues, please feel free to contact me directly. You are also welcome to "like" our Facebook page at www.facebook.com/sacramentoadobeusers, and start a conversation there. I have been and will continue to share a lot of this breaking news on Facebook and Twitter, so if you want to be kept up-to-date, "like" us on Facebook or follow us on Twitter (twitter.com/sacadobeusers).

Thank you.


P.S. My apologies for forgetting to send this to this list in the first place. :)